‘White Lives Matter’ Trademark Homeowners Plan To Forestall Hurt – Hollywood Life

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Ramses Ja Quinton Ward

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Picture Credit score: Courtesy of Eric LaRokk/Civic Cipher

Kanye West sparked main backlash when he wore a “White Lives Matter” shirt for his Yeezy Season 9 style present throughout Paris Vogue Week on Oct. 3, 2022. Kanye’s use of the white supremacist phrase, categorized by the Anti-Defamation League as a hate slogan, pushed it again into the information. With the highlight again on the poisonous phrase, which originated in early 2015 as a racist response to the Black Lives Matter motion, the trademark proprietor selected to take a stand and reached out to the hosts of the racial justice-focused present Civic Cipher for assist.

Ramses Ja, who co-hosts the present with Quinton Ward, instructed HollywoodLife in an EXCLUSIVE interview that he has “crossed paths” with Kanye through the years and remembers an “particular person who as soon as upon a time stood up for Black individuals… And since then I’ve seen the identical particular person attempt to go off a accomplice flag [as fashion].” In 2013 Kanye featured the flag, which has lengthy been an emblem of hatred and racial divide, in merchandise for his “Yeezus” tour, seen right here. Nevertheless it was his try and revenue off the “White Lives Matter” hate-slogan, in his October style present, that pushed an nameless listener of Ramses and Quinton’s present to succeed in out and ask them to take over the trademark of the poisonous phrase.

Quinton Ward and Ramses Ja
DJ’s Quinton Ward and Ramses Ja personal the trademark to the ‘White Lives Matter’ slogan. (Picture courtesy of Eric LaRokk/Civic Cipher)

“I can’t converse to their intentions, as a result of this individual needs to stay nameless and due to this fact our footprint with them may be very minimal,” Ramses revealed, “however I’ve to imagine that the explanation that they owned the trademark within the first place was not essentially to generate profits off of it, nevertheless it was to stop different individuals from earning profits off of what’s, in impact a extremely evil, imply spirited factor to revenue off of. As a result of, and Q mentions this rather a lot, that phrase solely exists to face in opposition to the phrase ‘Black Lives Matter.’ At no level in historical past has it ever wanted to be affirmed that white lives matter, everyone knows that the world treats that like that’s regular, that’s like saying the sky is blue.”

The Arizona primarily based hip-hop DJs, turned racial justice activists, admitted the provide was “terrifying” at first. “It’s humorous as a result of we form of snigger about it now, however again then we walked like six miles, simply speaking forwards and backwards about all the attainable outcomes,” Quinton defined. “We didn’t need to offend individuals. We didn’t need to damage individuals. Now, we get to be happy with what we’re making an attempt to do, nevertheless it was scary, accepting the duty…As a result of conversations just like the one which we’re having with you don’t at all times get to occur. An individual reads a headline. They see our image. That’s all they want, to really feel how they’re going to really feel. And to be related to that time period, when it’s one thing that’s genuinely hurtful for lots of people, there was rather a lot for us to consider…That was not a straightforward determination for us to make or a light-weight duty for us to simply accept.”

Because the homeowners of the trademark to the phrase that Kanye “injected again into fashionable tradition,” the co-hosts intend to safeguard it from others profiting off of it, together with Kanye. “The second you see anyone promoting something that claims [White Lives Matter] then they open themselves as much as a lawsuit, and anyone who’s an honest sufficient businessman realizes that’s not what you need to do,” Ramses stated. “So at current as a result of nobody has bought the shirts from [Kanye], he truly gave them out totally free [and avoided a lawsuit.]”

Kanye West
Kanye West is seen surrounded by followers after his Oct. 3 Paris Vogue Week present. (Picture credit score: SplashNews)

Any efforts to cease individuals from profiting off of the “White Lives Matter” hate slogan would require attorneys, at a value that Quinton and Ramses would welcome assist in protecting. “Something we now have to pay the attorneys comes out of pocket,” the radio hosts defined. “So anyone needs to help us on our method can achieve this on our web site.” Their hour-long present, Civic Cipher on iHeartRadio, is on the market in podcast format on each main platform and on 30 stations throughout the nation. Ramses and Quinton began the present in 2020, amidst the historic protests towards police brutality and racism, with the intention of uniting individuals. “[The goal] is to deliver individuals collectively, to tell individuals, to teach our allies, those who need to be higher,” Ramses shared.

Ramses Ja and Quinton Ward
Ramses Ja and Quinton Ward, who host the racial-justice radio present Civic Cipher, now personal the trademark to the ‘White Lives Matter’ slogan. (Picture courtesy of Eric LaRokk/Civic Cipher)

“We give them the instruments and the perception to be higher…We discuss social justice points,” he added. “We discuss points which can be vital to Black and Brown communities. After all we discuss cases of police violence, police brutality, police shootings, we discuss voter disenfranchisement, we discuss political issues, we have fun ebony excellence. And we current a distinct facet to what many individuals take into account to be Black tradition.”


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