I’ll say that I used to be intrigued when Ellie Goulding started teasing “Straightforward Lover,” the singer’s newest launch. Additionally, I hoped Ellie’s “Straightforward Lover” wouldn’t develop into her new spin on the 1984 Phil Collins monitor that coincidentally sports activities the identical identify. How relieved was I when music teasers began showing? Very! Earlier than, I wasn’t concerned with Ellie’s collaborations with rappers. One thing about this one that includes Huge Sean has had me intrigued, nonetheless.
As one in all pop’s undoubted megastars, Ellie embraces reinvention and takes her music ahead. It’s uncommon for her to take a again step. However as she explains concerning the “Straightforward Lover” launch, “This music truly began life about 5 or 6 years in the past. I used to be coming to the top of the “Delirium” cycle and began on some concepts for the following file. I at all times knew there was one thing particular about this music but it surely by no means actually had a “dwelling”. We tried many alternative variations through the years and none of them felt fairly proper“.
That was till Ellie approached Huge Sean with the Julia Michaels co-penned monitor. The magic he despatched again set the wheels in movement for a brilliant quick launch date of the Greg Kurstin-produced pop banger.
You’ll by no means hear me complain when Ellie indulges in an 80s type of pop. Her candy, soulful voice paired with mushy, glistening synths is at all times a soothing deal with for my ears. She is once more again to sensational kind with this music. The clip directed by Sophia Ray is gorgeous. All of Ellie’s appears to be like the place she is given an androgynous styling are superb. It’s my all-time favorite Ellie Goulding video launch, for certain.
The press launch reads, “Keep tuned for extra information from Ellie Goulding within the coming months”.
Appears as if album 5 is likeliest on its method, doesn’t it?…