Tune Assessment: Kep1er – Wa Da Da

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Kep1er - Wa Da DaIt’s a Ok-pop story as previous as 2016: group types by means of (often controversial) survival present, group sells a boatload of albums in preorders, group releases a music that followers complain about however stream anyway. In fact, there are exceptions, however it looks like these cobbled-together, made-for-TV acts take awhile to seek out their bearings. The newly-debuted Kep1er consists of Yujin of CLC alongside different acquainted and notable faces. Nonetheless, this would possibly as nicely be a rerun. Wa Da Da is serviceable enjoyable, however it’s clear the group can be following traits slightly than creating them.

One in every of my 2022 Ok-pop resolutions was a break from the juvenile onomatopoeia hooks which have characterised manner too many current lady group tracks. Wa Da Da steps proper into this mess throughout its refrain, which is well its weakest level. The beat drop is thrilling and energetic, however begs for an equally dynamic melody excessive. As a substitute, the ladies solid off some gibberish. This method is definitely catchy, however it’s the pop music equal of quick meals. You’ll be singing (or shouting) alongside. But, the impact is brief lived. There’s nothing to seize maintain of. Fortunately, a sung post-chorus helps flesh out the association.

Wa Da Da’s lackluster centerpiece is a disgrace as a result of the music has potential. Verse one opens with a killer stomp, launching Kep1er’s profession on stable footing. The swerving synths in the course of the hook deserve extra cautious, attentive songwriting. I can simply think about the enthralling refrain which may have spawned from their vitality. And aside from a slight break in the course of the second verse, Wa Da Da maintains a crackling vitality. If solely it didn’t succumb to so lots of in the present day’s worst Ok-pop instincts. However, might we actually anticipate something totally different from an MNET-sponsored venture like this?

 Hooks 7
 Manufacturing 8
 Longevity 8
 Bias 8
 RATING 7.75

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