An alarming variety of artists appear to be leaping ship from PSY’s P Nation label this 12 months, inflicting the formidable start-up to face some rising pains simply as they’re making an attempt to get their first idol group off the bottom. Fortunately, they nonetheless have the ever-reliable Crush on their roster. Recent from army service, he’s making his lengthy awaited return with BTS’s J-Hope in tow. This looks like a recipe for immediate chart success, and Rush Hour‘s embrace of light-footed funk is correct on pattern.
That is the second funk-inflected Ok-pop observe in a row, and like Jay B’s go UP yesterday it attracts from most of the style’s early hallmarks. I hear Stevie Surprise in elements of the melody and groove, although Crush’s efficiency is way extra laid-back than that comparability would have you ever consider. The tune vacillates between hip-hop and sung vocals, crafting a groove-heavy showcase that bops by with a straightforward allure.
Visitor rapper J-Hope suits effectively inside this framework. His verse provides an additional dose of playfulness to a observe that makes positive to not take itself too significantly. Rush Hour’s refrain is extra a sequence of exclamations than a sturdy centerpiece, however that’s in step with its influences and compliments the tune’s laidback power. Personally, I’m simply completely happy that Crush has returned with a observe that’s not an OST ballad or jazzy mid-tempo. His up-tempo work has all the time been underappreciated, and hopefully Rush Hour would be the begin of a brand new, profitable period.