After rapidly securing a spot on the high of the Okay-pop lady group pack, STAYC are following within the footsteps of their seniors by embarking on a Japanese profession. J-pop output from Okay-pop acts has been decidedly blended over the previous few years, removed from the constant discographies crafted by artists like SNSD, After College, SHINee and TVXQ. However, STAYC have performed issues protected by sticking with their authentic composers Black Eyed Pilseung for Poppy.
Regardless of this acquainted collaboration, Poppy borrows from J-pop tropes. Its quirky refrain isn’t miles away from the work of Yasutaka Nakata, although it’s painted with a way more mainstream brush that’s in line with Okay-pop’s worldwide aspirations. Followers who have been disenchanted with the slower tempo of this summer season’s Lovely Monster (myself included) will recognize Poppy’s chirpy digital beat. It’s good to listen to Black Eyed Pilseung up their vitality once more, and their musical hallmarks are all around the music’s percolating verses.
From right here, Poppy bursts right into a repetitive refrain that’s positive to divide opinion. I’m on the sting, teetering nearer to appreciation than annoyance. The hook has potential to grate and should accomplish that over the following few weeks, however for now I discover it to be dumb enjoyable. It’s well-produced and simply unusual sufficient to seize consideration. A powerful energy word throughout Poppy’s climax provides depth to this straightforward chorus and the driving vitality of the monitor helps clean over its sense of novelty. I’m nonetheless (impatiently) ready for one more So Unhealthy, however this works properly as a Japanese debut.