Whereas I don’t incorporate a track’s video into the evaluations on this weblog, I’m undoubtedly not proof against a placing visible. Music movies are a significant a part of the trade, and it’s time to have fun my favorites of 2021.
ONEWE – Rain To Me
U-Know – Thank U
Kingdom – Excalibur
Mirae – Killa
AKMU – Hey Child, Shut Your Eyes
Typically easy ideas stand out most. So many 2021 music movies obsessed over portray their idols as badass warriors, however this whistle-stop tour of Jeju Island provided a shot of positivity. It’s the proper match of video and track.
The frenetic Take Over deserved an equally bonkers music video. In comparison with most comebacks, that is decidedly low-budget. However, that’s a part of its allure. It has the enchantment of the underground, produced with Ok-pop’s polished requirements in thoughts.
Sunmi’s type of a continuing on this listing. No different artist makes use of visuals fairly as efficiently as her. You Can’t Sit With Us is one other winner, delivering a campy zombie pastiche with a retro setting. It’s splendidly bizarre and insistently charming.
Ok-pop Christmas movies are sometimes throwaway stopgaps between “actual” comebacks, however Stray Children flip these expectations on their head with the intelligent Christmas EveL. This is without doubt one of the 12 months’s funniest movies, leaning closely into the ridiculousness of the observe itself.
ONF welcome you to their colourful future world in an bold video that compliments the brilliant power of the track. I love sci-fi in Ok-pop — particularly when it doesn’t take itself too significantly. The dancing robots are the cherry on high.
After We Experience‘s video is all about temper and lighting. I’m a sucker for this explicit coloration palette, making each body of Experience a chunk of artwork. There’s so many nice pictures right here, however my favourite is simply earlier than the bridge after we transfer from dancing alone with the mannequins to becoming a member of the band.
I’m dishonest just a little bit and putting three of TXT’s movies in a single spot. 0X1=LOVESONG and LO$ER=LO♡ER are emotional bookends, completely capturing the power of every track in visible kind. In the meantime, Frost is extra inscrutable and fantasy-like however elevates the track with its dynamic imagery.
When writing about libidO (the track), I highlighted its sense of hazard. That carries into the music video, which feels stark and threatening. The cinematography emphasizes deal with small, placing moments that create a way of pressure echoed by the chugging instrumental and evocative efficiency.
Key wins the 2021 award for many cohesive idea. From album art work to visuals to sounds, Dangerous Love is aware of precisely what it needs to be. The video additional enhances its campy retro aspect with out ever going full-on cheese. All of the whereas, it places the highlight proper the place it must be: on Key himself.
I’ll at all times admire ambition, and Burn It‘s seven-minute zombie apocalypse actually fulfills that want. Some might balk at its open-ended storyline or the occasional pausing of the track, however the video itself is extremely memorable. Not solely is it thrilling in the way in which an honest end-of-world movie must be, however its prolonged coda is surprisingly resonant. It’s the one 2021 Ok-pop video I can keep in mind that made me genuinely emotional. Perhaps I’m reaching, however these final two minutes really feel like they’re getting at one thing extra advanced and heavy than easy horror fantasy.