Sweden’s multi-platinum promoting GRAMMY® Award-nominated artist Tove Lo introduced her fifth album “Filth Femme” with the one “True Romance” final month. With Tove’s newest promotional marketing campaign in full swing, updates proceed popping out thick and quick. From getting the competition performances in and dropping teaser clips on-line. Tove’s planning of this period is nothing however meticulous. Likewise, it wasn’t her intention to depart us with a ballad (“True Romance“) as our summer season listening from her. Since she likes a celebration simply as a lot if no more than anybody else. The prospect of a summer season anthem appeared hopeful. Nevertheless, what I couldn’t predict was the volcanic eruption-like response the observe “2 Die 4” obtained on its launch day.
Her thoughts is tremendous inventive, we all know this to be true. However to construct her new music round a hook as iconic because the observe, “Popcorn” by Scorching Butter brings a brand new stage of iconic to the beloved 70s worldwide hit.
“With ‘2 Die 4’ I needed ‘immediately iconic’ vitality. I’ve by no means sampled something earlier than, and this looks like the right first second.” Tove shares
The hypothesis has began to flow into as as to if Tove is perhaps about to launch a movie across the launch of “Filth Femme,” as she did together with her albums “Woman Wooden” and “Blue Lips.” The video clips supporting the latest run of single releases seemingly, add convincing weight to this concept. It appears extra like a visible thought than a music video if you take a look at it. Nonetheless, the therapy shared for “2 Die 4” has bought everybody speaking.
She requested director Kenny Laubbacher to seize a scene. The place she says; “I needed to make one thing nostalgic, horny and iconic. The character for this scene is marvel girl with large dick vitality, and I simply adore it”.
I really like this observe as it’s a life-giver. As for the visible, folks will discuss it for a very long time to come back.
The album ”Filth Femme” is out October 14th through Tove’s personal report label Fairly Swede Information, with mtheory PRE-Save HERE