Priya Ragu stay at The Nice Escape: a floor-shaking occasion starter

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Take into account this, Priya Ragu’s teatime set at The Nice Escape (Could 13), as the newest majestic step ahead in a profession shortly amassing loads of them. As she tells the gang on the Seaside Stage on Brighton’s seafront earlier than ‘Illuminous’: “I used to have a boring workplace job and it wasn’t fulfilling me, so I selected music – this tune is about taking that leap”. As a crunching electro-pop kicks in, Ragu half-sings, half-raps about there being “nobody like me” and that “once you see me roll up, you realize I’m takin’ over”. It could seem to be typical popstar boasting, however all the perfect ones have a component of fact to it.

And the capability tent crowd on the pageant’s second day look like proving her proper. For the reason that breakthrough of her vibe-tastic debut single ‘Good Love 2.0’, the Tamil-Swiss star has staked a declare to an enviable place as an rising artist: the tunes are contemporary and approachable, however there’s a definite character to them, too. Talking to NME final 12 months, Ragu stated that “it was by no means the plan to include Tamil music” into her music, however that “simply occurred organically and slowly till I discovered learn how to belief myself when it got here to representing my tradition.”

Priya Ragu
Credit score: Saffy Needham

She’s spoken beforehand in regards to the influence that M.I.A’s globe-conquering imperial section had (“her music made me assume this profession is definitely doable”) and with the mix of digital beats (‘Lockdown’), hip-hop flows (‘Kamali’) and R&B slow-jams (‘Lighthouse’), the comparisons really feel apt. However there’s as a lot of Kojey Radical’s infectious self-belief and optimism, and funky Kaytranada-style beats permeate her 2021 EP ‘damnshestamil’, which makes up most of at present’s setlist.

Backed by a good stay band who combat off technical gremlins, she shares specific chemistry with Japhna Gold, her co-writer, producer and brother: he gleefully hypes her up all through the floorboard-shaking set the best way solely a proud sibling can do. When Ragu whips off her sun shades through the ultimate tune ‘Rooster Lemon Rice’, a smile breaks throughout the face and the bravado drops, if just for a second. You sense she’s feeling fairly vindicated in jacking within the day job; her subsequent leap seems to be prefer it could possibly be her largest and boldest but.



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