NCAA champion Katelyn Tuohy indicators sponsorship cope with Adidas

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On Nov. 22, solely three days after Katelyn Tuohy received her first NCAA XC Championship, she introduced on her Instagram that she has signed a reputation, picture and likeness (NIL) sponsorship cope with Adidas Operating.

“Becoming a member of the three stripes fam couldn’t really feel extra proper,” Tuohy mentioned on Instagram. “I’m excited to hitch the Adidas group and their superb crew of student-athletes.”

Two years in the past, all NCAA athletes have been prohibited from cashing in on their fame, and it was not till July 2021 that NCAA handed a rule permitting student-athletes to monetize their title, picture, and likeness. Though a NIL deal doesn’t have the identical financial worth as a professional deal, it permits an athlete to proceed competing on the collegiate stage whereas incomes cash from their picture.

In keeping with the collegiate sports activities web site On3, Tuohy is ranked because the thirty ninth hottest feminine athlete throughout all NCAA sports activities and carries a model valuation of almost CAD $100,000. 

Photograph: NC State Wolfpack Athletics

Tuohy is among the best-known distance runners within the NCAA proper now due; the third-year pupil at North Carolina State College is a three-time NCAA champion, profitable the 5,000m title final spring and the XC particular person and group title on the 2022 NCAA XC Championships.  

She started to make headlines as a highschool athlete in 2018 when she set a U.S. highschool 5K document of 16:06.87. Tuohy additionally received the Gatorade Athlete of the 12 months for cross-country, given to the highest U.S. highschool athlete. She received this award in three of her 4 years, changing into the one athlete in any sport to perform this.


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