Livestreaming Ebook Launch: Creativity-Commodity: An Insider’s Perspective of Cluj’s Unbiased Cultural Scene 2009-2019

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Casa Tranzit and the Colectiv A Affiliation current a ebook launch of Creativity-Commodity livestreaming on the worldwide, commons-based, peer-produced HowlRound TV community on Monday 17 October 2022 at 9 a.m. PDT (San Francisco, UTC -7) / 12 p.m. EDT (New York, UTC -4) / 16:00 UTC / 17:00 BST (London, UTC +1) / 18:00 CEST (Berlin, UTC +2) / 19:00 EEST (Cluj, UTC +3).

The launch of Creativity-Commodity. An insider’s perspective of Cluj’s impartial cultural scene 2009–2019, written by Miki Braniște (curator and cultural supervisor) might be a debate on the themes addressed within the ebook. This dialogue is a part of the collection of discussions initiated by the Unbiased Group for Tradition / Független Intézmények Kulturális Szövetsége (GICu/FIKuSz) in Cluj, Romania.

In regards to the ebook
As the results of doctoral research of the creator, the ebook analyses how European cultural insurance policies, impressed by the creativity paradigm, are put into apply in Cluj, Romania. The creativity paradigm, fostered by the phenomenon of globalization, is predicated on the existence of a social class, a sort of city improvement that offers rise to the inventive metropolis and a inventive business that gives the present profile of the economic system. The connection between cultural insurance policies and the inventive economic system makes the financial worth of tradition and creativity outweigh their symbolic and social worth. As a result of connection of inventive industries to financial markets, the latter affect the stakes and ethos of the cultural sector, which has been renamed the cultural and artistic sector. Is that this proximity to the engine of change within the world economic system a menace or a bonus for tradition and creativity? Who’re the winners of this alliance between business and tradition, economic system and creativity? What sort of hybridization will consequence from the approaching collectively of the 2 fields? How can the sector retain its essence as a producer of public tradition for wider communities, a supply of growing essential consciousness, a means of figuring out the world and being with others? The case examine of the Paintbrush Manufacturing unit challenge in Cluj serves for example to higher perceive the consequences of the paradigm shift that overlapped with the town’s transition from a post-industrial identification to one in all a inventive and extra lately progressive metropolis. The analysis exposes how the impartial cultural scene in Cluj pertains to these modifications which can be already having results by way of the phenomenon of gentrification as a consequence of city regeneration insurance policies, by way of the phenomenon of festivalization, the commercialization of tradition and the neutralization of essential creative discourse.

Biography of the creator
Miki Braniște is assistant professor on the College of Theatre and Movie of the Babeș-Bolyai College with a PhD thesis within the area of cultural administration and insurance policies. She is a cultural supervisor and curator for performing arts and interdisciplinary tasks, president of the Colectiv A Affiliation and former director of the TEMPS D’IMAGES Competition in Cluj for 10 editions. Between 2009 and 2019 she was a member of the Board of Administrators of the cultural area Paintbrush Manufacturing unit, actively collaborating in its improvement technique. In 2015 she acquired the title of Knight of Arts and Letters from the French Ministry of Tradition. In 2016 she acquired the Prize for interdisciplinary tasks from the Administration of the Nationwide Cultural Fund and the Prize for supporting up to date dance from the Nationwide Dance Centre of Bucharest. Since 2017, on the invitation of the Goethe Institut Bucharest, she has been curator of the Cultural Administration Academy program in Romania until 2020.


  • Oana Mateescu, anthropologist, assistant professor, College of Sociology and Social Work, Babeș-Bolyai College, Cluj, Romania.

Visitor audio system

  • Miruna Runcan, theatre critic, PhD Professor on the College of Theatre and Movie, Babeș-Bolyai College
  • Eugen Pănescu, architect and concrete planner,
  • Lala Panait, neighborhood facilitator and concrete anthropologist, Colectiv A
  • Cornel Ban, affiliate professor of Economics, Copenhagen Enterprise Faculty
  • Lorand Maxim, director, basic supervisor of Tranzit Basis


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