Buried Treasure: Ladies’ Era (SNSD) – You Higher Run

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Girls' Generation - You Better RunA Ok-pop act’s title observe isn’t all the time the very best track on their album, even when it’s the one most individuals will hear. Generally, b-sides deserve recognition too. Within the singles-oriented world of Ok-pop, I wish to highlight a few of these buried treasures and provides them the props they deserve.


I’m nonetheless processing the truth that, within the yr 2022, we have now a whole album’s value of recent Ladies’ Era materials. Say what you’ll about SM Leisure, however they preserve their artists in a approach no different company has managed. Reunion comebacks like this are so enjoyable, harnessing nostalgia whereas letting veteran acts discover new sounds. I’ve seen many followers calling Ceaselessly 1 the very best Ladies’ Era album ever. I’m unsure I hear that, but it surely undoubtedly has its share of highlights.

For me, the moment standout was You Higher Run. This track exemplifies SM’s means to really feel experimental with out merely shouting over a observe. They don’t dabble on this model as usually as they used to, however they nonetheless excel at it. Instantly, you’ll be caught off guard by Run’s verses, which play with tempo and phrasing for a super-dynamic sound. It’s so satisfying to listen to this impish, SM-style vocal make a return. There’s a theatricality to the association that basically brings the track to life. It’s campy, however carried out with such panache.

To not be outdone, You Higher Run’s refrain goes for the jugular with an equally-interesting mélange of parts. It has a halting power, interrupted with a flurry of guitar that offers this phase a palpable sense of push and pull. It’s warped in one of the best ways. And, kudos to Ladies’ Era for making the track’s conceit compelling for over two-and-a-half minutes. You Higher Run is essentially one musical thought stretched throughout a whole track, but it surely by no means loses its punch. A hovering, climactic bridge helps create area that opens up the in any other case claustrophobic power. It’s a mini marvel, and a enjoyable callback to the group’s indelible 2010 hit Run Satan Run.

 Hooks 8
 Manufacturing 10
 Longevity 9
 Bias 9
 RATING 9

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